Advertisingul pus pe foc in Argentina

Popeye si spanacul lui minune nu e deloc un desen animat nevinovat…daca nu stiati, e chiar prima forma atestata de branded entertainment.Hm ! Manipulati din carucior, primesc, dar sa ni se spuna si noua. Niste creativi in zona de formate TV special dedicate combinatiei de entertainment si advertising, tocmai din Argentina ne fa cun pic istoria acestui gen, pentru care doar numele – advertainment – pare sa fie nou. A ! Si Robbie Williams e pe acolo…intr-un moment pentru care merita felicitati atit clientii, cit si creativii. Intra pe http://www.fire.com.ar/fire_eng.htm… and you will get my drift !

HBO Voyeur Project: “Do You Like To Watch?”

Oamenii se uita la televizor dintr-un instinct foarte clar: voyeurism. Si de ce sa nu incurajam chestia asta, daca noi chiar din asta traim? HBO face de ceva timp asta: “a multimedia experience that gives you a peek into what happens behind the countless windows we pass everyday”

Un proiect foarte tare al celor de la HBO: povestioare multimedia construite in jurul acestei teme. Ce fac unii oameni atunci cind se cred neobservati?

 

A new Showcase for alternative television

Australian’s welcomed a new channel onto their subscription television platforms today, that new channel is Showcase. Available to subscribers of the Foxtel, Austar and Optus networks the new channel is being described as the home of “dramatically different TV” while extolling the old chestnut that “TV is the new hollywood”.

more on http://idents.tv/blog/2007/12/01/a-new-showcase-for-alternative-television/